Advertising policy

Effective 22 September 2026. Zafara separates paid placements from editorial coverage. The publication is based at 346, Hyoryeong-ro, Seocho-gu, Seoul, 06775. Advertising does not create financial advice or an endorsement.

1. Identification

Paid material is labeled clearly so a reader can distinguish it from reporting. Labels remain visible on relevant pages. We do not disguise advertisements as independent findings. Readers should inspect the label and date.

2. Editorial independence

Advertisers cannot approve or rewrite editorial conclusions. Commercial relationships are reviewed for conflicts. Editors retain the right to decline a placement. A campaign does not guarantee coverage.

3. Restricted claims

We do not accept promises of guaranteed returns, urgency-based financial language or unsupported technical performance. Claims must be supported and framed responsibly. Advertisers remain responsible for lawful substantiation. We may remove a claim that becomes misleading.

4. Audience

Zafara is written for adult readers seeking general information. We do not knowingly target children. Advertising should respect applicable Korean requirements. We may reject material that exploits vulnerability.

5. Data

Advertising partners do not receive contact messages simply because a reader views an article. Cookie practices are explained separately. We limit third-party technologies. Privacy requests are handled under the privacy policy.

6. Links

Sponsored links may lead to independent websites. Zafara does not control their terms, security or services. Readers should verify current information before acting. A link is not a warranty.

7. Review

Placements are checked for labeling and obvious policy conflicts. This review is not legal or financial due diligence. Materials may be rejected without a detailed commercial explanation. We prioritize reader trust.

8. Corrections

Misleading paid material may be corrected, paused or removed. Readers may report concerns by phone. We record material changes. Advertisers receive a clear process for responding to an identified issue.

9. Contact

Advertising enquiries may be sent to +82-2-7143-6987 or to the Seoul office. Do not include private keys or account credentials. We aim to respond within 15 business days. Availability is not guaranteed.

10. Revision

This policy was reviewed on 22 September 2026. It will be reviewed each year or after a material regulatory change. Updates are dated. The current version governs current placements.

Placement standards

Each paid placement is reviewed for a clear label, identifiable sponsor and destination that can be understood before a reader selects it. Labels are not hidden in a footer or replaced by vague wording. The publication date, campaign period where relevant and commercial nature remain available on the page.

Advertisers must provide substantiation for factual statements about equipment, software, services or operating conditions. A statement should identify its scope, date and meaningful limitations. Zafara may request supporting material, ask for narrower wording or decline a claim that cannot be responsibly checked.

Financial and technical context

Advertising may not imply a particular financial outcome, guaranteed return, absence of risk or suitability for every reader. It may not use misleading urgency, fabricated reviews or language that presents educational material as individualized advice. Technical descriptions should distinguish a product feature from a result and should not conceal material dependencies.

Paid links are not endorsements of custody, exchange, mining, staking or other services. Readers should review the advertiser's current terms, privacy notice, fees, eligibility rules and legal status independently. Zafara does not receive wallet credentials or payment details through an advertisement.

Data, complaints and review record

Advertising partners do not receive contact messages merely because an article is viewed. Optional cookies and any measurement providers are described in the cookie and privacy policies. A reader can report a labeling or policy concern to 346, Hyoryeong-ro, Seoul, 06775, or +82-2-7143-6987; we normally acknowledge it within seven business days and aim to assess it within 30 days.

This policy is effective 22 September 2026. Material changes to labeling, claim review, audience safeguards or data practice will be dated on this page. A campaign may be paused or removed when its destination, evidence or presentation no longer meets the applicable standard.

Identification applies to sponsored articles, display placements, resource mentions, paid links and any other arrangement where value is exchanged for exposure. The label should appear close enough to the material that a reader can understand the commercial relationship before selecting a link. Date, sponsor identity and destination should be clear where those details affect interpretation. A paid placement is not presented as a neutral editorial finding.

Editorial independence includes headline, structure, source selection, corrections and the right to describe limitations. An advertiser may review factual information about its own service for accuracy, but may not require a favorable conclusion or suppress a material qualification. Editors record potential conflicts and may decline a placement when separation cannot be maintained. A campaign does not create a right to article coverage.

Claims about technical capacity, service availability, fees, operating conditions or performance must have current support appropriate to their scope. A source supplied by an advertiser may be considered, but it is not treated as independent corroboration. Time-sensitive evidence should carry a date and should not be framed as a permanent condition. Zafara may request narrower wording, a qualification or removal when the evidence changes.

Advertising must not imply a guaranteed return, absence of risk, individualized suitability or a particular financial result. It must not use fabricated reviews, misleading urgency, hidden conditions or language that targets a reader's vulnerability. Technical products should be described as products, not as automatic outcomes. Advertisers remain responsible for legal substantiation, disclosures, eligibility information and destination-page compliance.

Advertising partners do not receive contact messages simply because a reader views an article. Optional cookies, analytics identifiers and international processing are addressed in the privacy and cookie policies. A reader may report a labeling, destination or claim concern to 346, Hyoryeong-ro, Seocho-gu, Seoul, 06775, or +82-2-7143-6987. We normally acknowledge a report within seven business days and aim to assess it within 30 days.

This policy is effective 22 September 2026. Material changes to labeling, claim review, audience safeguards, third-party technology or removal procedures will be dated and described. A placement may be paused or removed when its evidence, destination or presentation no longer meets the applicable editorial and legal standard.